EMERGENCY GAMEPLAN SINCE 2005.
We went through hell to protect it:
Bullets, NDAs, evacuations, etc. #Minneapolis
Our only ask: Watch the trailer (1st vid.)
If yer into it, easy action steps – and enough receipts 4 Congress/NYT – are below.
(BUT WE GOTTA HAUL ASS.)
Stay safe, y'all. We're worried about ya.
Dr. M & the IDH
THAT SILICON, THE FEDS, COLLEGES, POPE, & STATES ALL NEED.
20 years + tp expets + 1000s of students,
tachers, lawyers, artists (blah blah)
Stashed in this 100% non-partisan non-profit
(Jesus + woke kids doing we are the world)
so we can sneak it to comics via a new non-profit.
To protect comedians, control the rules of AI,
and even scare off data centers
(or run for fucking president).
And y'all only have to agree on 2 things:
Comedy requires context and
Norm MacDonald had a right to his medical privacy
to teach/build this beast:
Punchline? Secretly built a 2nd one for comcis
Originally built 4 Daily Show in '05,
Colbert Report in my phd ('12),
Pivoteted to Norm in 2017 (RIP)
(and our Norm story/book is fucking bananas).
YOU DO NOT NEED TO WATCH ALL OF THIS SHIT. IT'S OVERKILL.
As soon as you "get it," there are 5 easy ways to help.

Being on the DL (#Minneapolis) + 2 years of development hell/NDAs = not great, Bob.
Our IRLs are 100% tapped out protecting this play.
DR. M liquidated all his assets to protect IP.

If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.

Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.

Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.

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ONE SIMPLE HOLISTIC METHOD 4 THE WHOLE MESS. THE CORRECT SOLUTION TO THIS AI/DISINFO JENGA PUZZLE
Ours is usable across any industry, is dead neutral, and can be taught K-CEO/Carrot Top.
Which positions comedians perfectly to defend their rights (to protect everyone’s). Including IP.
Secret sauce? Multi-industry showrunning platforms.
Tricked out as networked combo legal think tanks, pr/advocacy firms, news outlets, online colleges, and scalable as a fleet of comedy-focused podcast.
AND BE CONNECTED TO PRIVACY, FREE SPEECH, FAKE NEWS, & COMEDY THAT IS AI PROOF AF
Holler at Dr. M: mckain.3@gmail.com
Discretion is our business.
More we can say/show on email.
But, brass tacks, we need me in a room. We pitch this in 10 min. No one ever says no. Podcasts = easy way to DL talk (& let us plant IDH flag.)
Norm IRLs = best cover/option.
Need fam approval.
Don't "need" Norm. But, ya know.
INSTITUTE FOR DIGITAL HUMANITY
minneapolis / omaha / los angeles
Copyright © 2026 INSTITUTE FOR DIGITAL HUMANITY.
non-partisan, non-profit